App price A/B tests
16 A/B tests with real results, shared by the apps, agencies and tools that ran them.
A
→B
+50% upsell screen conversion
Localized upsell paywalls
PaywallApp pricePhotoroom
A
→B
+83% ARPU for the highest tier
Higher price tier on Planner 5D's paywall
PaywallApp pricePlanner 5D
A
→B
+47.5% proceeds per user
Weekly price from $6.99 to $9.99
PaywallApp pricePropGPT
A
→B
+80% proceeds per user; +22% trial conversion
Annual plan added next to monthly
PaywallPlan mix (annual, monthly, weekly)Preu AI
A
→B
+10% ARPU
Annual price cut from $59.99 to $44.99
PaywallApp priceSellRaze
A
→B
+72% install-to-trial
Short paywall with a review and a results stat
PaywallFree trialVahe Baghdasaryan
A
→B
+183% trial start rate
Country-tailored paywalls
PaywallApp priceDaily Horoscope
A
→B
8.3% → 15.0% campaign conversion
3-day trial, then a higher weekly price
PaywallFree trialLookLab AI
A
→B
+45% Brazil, +26% Mexico, +8% USA
Annual plan shown as a monthly price
PaywallApp priceMojo
A
→B
Minimal drop in free-to-paid conversion
Yearly price raised 50%
PaywallApp priceMojo
A
→B
-19% conversions; +25% proceeds per user
Yearly price 50% higher
PaywallApp priceBuyBye
A
→B
About a quarter of customers churned; better financially overall
Price doubled to $9.99 with a new feature
PaywallApp priceTalkingParents
A
→B
+19% ARPU for the toggle paywall
Toggle paywall vs timeline paywall
PaywallFree trialFits
A
→B
+131% paywall conversion
7-day free trial on the $24.99 yearly plan
PaywallFree trialStardust
A
→B
+50% conversion; +62.5% proceeds per user; yearly share +30%
Discount badge and weekly-equivalent price
PaywallPaywall discount and offerStardust
A
→B
Lost on conversion and proceeds per user
Yearly first, other plans in a 'More Pricing' drawer
PaywallPlan mix (annual, monthly, weekly)Stardust