Empty-cart states A/B tests
6 empty-cart states test ideas from ecommerce practitioners. None has a shared result yet.
measured results
0–0won vs lost or flat
6ideas to test
A
→B
Idea, no result yet
Turn the empty cart into a selling page
CartSocial proof, authority & press
@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Fill the empty cart state with text and collection links
CartEmpty-cart states@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Empty cart with shop-now button, USPs, free shipping bar and upsells
CartUSP bars & benefit icons
@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Add a 'Back to shop' button on legal pages
Site-wideEmpty-cart states@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Fill the empty cart with addable bestsellers
CartEmpty-cart states@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Add a back-to-shopping path so the cart isn't a dead end
CartEmpty-cart states@kasper_dolk
@kasper_dolk