Ruben
@Rubendgrf · Tailored Commerce · CRO for brands like Hears, Moov and FLÂNEUR
Ruben has shared 5 measured test results and 3 ideas on X. Most of their results are on product page (4), site-wide (1).
5measured results
3–2won vs lost or flat
3ideas to test
A
→B
+55% conversions
Added a trust bar below the navigation (local shipping, patented since 2014, 34,000+ customers)
Site-wideSocial proof, authority & press
A
→B
+28% revenue per visitor
Added a one-click 10% extra discount banner above the add-to-cart button on the product page
Product pageUpsells & cross-sells
A
→B
+5.25% conversion rate
Added customer social proof under the add-to-cart button instead of payment and policy icons
Product pageSocial proof, authority & press
A
→B
+17% conversion rate after 1 week (99.6% probability)
Added an authority badge (doctor/expert endorsement like FrontrowMD) to the page
Product pageSocial proof, authority & press
A
→B
+~10% conversion rate (low-priced brand)
Added a countdown timer, tested across several brands
Product pageCountdown timers
A
→B
Idea, no result yet
JBL promo landing page redesign
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Make the subscription option obvious on the product page
Product pageSubscriptions & subscribe-and-save
A
→B
Idea, no result yet
Move the size quiz higher on the product page
Product pageVariant, size & option selectors