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Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
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PC

Phil Carter

Independent marketer

2 A/B tests with real results, shared by Phil Carter.

A
→
B
+75% LTV per user
Hard paywall to freemium with a multistep paywall
PaywallFree tier and freemium
A
→
B
More than 50% lower subscriber conversion
Switching from hard paywall to freemium
PaywallFree tier and freemium

LiftArchive covers 2 A/B tests that Phil Carter has published. Each page has our own summary and commentary, with a link to the original case study.