M
Mojo
Company (in-house test)
4 A/B tests with real results, shared by Mojo.
A
→B
+14% new subscription revenue
Credit packs hidden on the paywall
PaywallPlan mix (annual, monthly, weekly)
A
→B
+15–20 percentage points in yearly share
Yearly plan only on the paywall
PaywallPlan mix (annual, monthly, weekly)
A
→B
+45% Brazil, +26% Mexico, +8% USA
Annual plan shown as a monthly price
PaywallApp price
A
→B
Minimal drop in free-to-paid conversion
Yearly price raised 50%
PaywallApp price
LiftArchive covers 4 A/B tests that Mojo has published. Each page has our own summary and commentary, with a link to the original case study. Most are on paywall (4).