For most Shopify stores, Judge.me is the better default: its free plan includes unlimited photo and video reviews, and its paid plan is a flat $15 per month however many orders you ship. Loox is worth its higher price if your store sells on looks and you want its polished photo-first widgets, video reviews and built-in referrals in one package. Both apps are well rated, so the choice comes down to budget, order volume and how much design control you need.
We have not run either app ourselves. This comparison is based on each vendor's pricing pages, their Shopify App Store listings and public merchant reviews, plus real review tests from the LiftArchive database. For the wider field, see our roundup of Shopify review apps.
| Loox | Judge.me | |
|---|---|---|
| Free plan | Yes, up to 500 orders (Shopify listing) | Yes, unlimited reviews and requests |
| Main paid plan | Convert, $49.99/month | Awesome, $15/month |
| Top plan | Unlimited, $299.99/month | None; $15 is the cap |
| Video reviews | Paid plans only | Free plan |
| Google Shopping sync | Paid plans | Paid plan |
| Q&A widget | Not listed | Paid plan |
| Referrals | Paid plans | Paid plan |
| App Store rating | 4.9/5 from 10,011 reviews | 5.0/5 from 49,427 reviews |
| Best for | Visual brands (fashion, beauty, home) that want a photo-led look | Budget-minded stores and high-volume stores |
Prices and ratings as of November 2026, from the Loox and Judge.me Shopify App Store listings.
Features: what each app does
Both apps cover the basics well. They send automatic review request emails after purchase, show star ratings and review widgets on product pages, and add Google rich snippets so stars can appear in search results.
According to its App Store listing, Loox has 17+ display widgets (carousels, galleries, badges), AI review summaries and highlights, support for 38 languages, and syndication to Google Shopping, Meta, TikTok Shop and the Shop app. Referrals are built in, so a reviewer can be handed a discount link to share.
Judge.me covers similar ground. Its listing lists 130+ integrations (including Klaviyo and Gorgias), a Q&A widget, SMS and QR code review prompts, and imports from Etsy, Amazon, Yotpo and Loox. Its pricing page puts AI summaries, Google Shopping, social sync, referrals, coupons and full customization on the $15 plan.
Placement matters more than the app. In our database, Dave Diederen saw +8.14% CVR from adding the star rating and review count directly above the product title, and +17.96% CVR from showing customer reviews on the checkout page. Either app can produce those widgets. What you test with them is what moves the number.
Small details can also hurt. Dave Diederen saw -3.84% RPV (a loss) after adding small customer profile icons next to the star rating, and +1.36% RPV from making the star rating near the title static instead of anchor-scrolling to the reviews. Check that your chosen app lets you turn off defaults like these, such as avatars, scroll links and badges you did not ask for.
Written reviews still pull their weight. Dave Diederen saw +$47k/month from adding one written customer review above the fold on the PDP. Oliver Kenyon saw +$63,735/month from an objection-handling review block below the CTA on mobile and +$7,280/month from adding star ratings, best-seller tags and review snippets to the collections page. That last one is a reminder to check whether your app can show stars on collection grids, not only on product pages. Pick an app that lets you feature a chosen review, not only show a feed. More tests are on our reviews element page.
Want results like this on your store?
Oliver Kenyon at Conversionwise. Oliver co-founded Conversionwise and has spent 13 years helping ecommerce brands turn clicks into customers.
Photo and video reviews
This is where Loox built its name. It is photo-first by design, offers discounts to customers who add a photo, and leads its widgets with images. Video reviews, though, are only on the Convert plan and above, per the Loox pricing page.
Judge.me includes unlimited photo and video reviews on its free plan, per its pricing page. It also has a video carousel and reviews grid. Its default widget styling is plainer, so getting a Loox-like look may take more customization.
Video can pay off. Dave Diederen saw +5.80% CVR from adding customer video reviews to the PDP and +4.91% CVR from a UGC customer video section. Moving three UGC videos above the fold on the product page was worth +$85,124/month in another of Dave Diederen's tests.
Video is not a full replacement for text, though. When Dave Diederen replaced written reviews with only product videos on the PDP, it lost (-1.60% RPV). Keep written reviews alongside the visuals, whichever app you choose. Our UGC and video page has the full set.
Want results like this on your store?
Dave Diederen at Syntra Labs. Dave builds and tests Shopify stores at Syntra Labs, and shares most results in public.
Pricing
Judge.me is simple. The free plan has unlimited reviews and review requests. The Awesome plan is $15 per month, and the company says that is "the most you can ever pay us" (Judge.me pricing, as of November 2026). Its listing shows a 15-day free trial.
Loox is harder to pin down. As of November 2026, its Shopify App Store listing shows a Free plan up to 500 orders, a Convert plan at $49.99/month with 300 orders included and $50 per additional 300 orders, and an Unlimited plan at $299.99/month, each paid plan with a 14-day trial. The pricing page on loox.app shows a Beginner plan at $14.99/month instead of the free tier, and lists Convert as unlimited orders. Check the plan in the App Store at install, since that is where you are billed.
Order-based billing is the most common complaint. Several 1-2 star Loox reviews from 2026 describe unexpected usage charges on the Convert plan and unclear rules on which orders count. If your store ships thousands of orders a month, model the overage before you commit.
A rough example from the listed prices: a store with 1,500 orders a month on Loox Convert would pay $49.99 plus four extra blocks of 300 orders at $50 each, or about $250 a month. The same store would pay $15 on Judge.me.
Tools mentioned here
You only need one A/B testing tool to copy this result. Here's where we'd start.
Some of these are affiliate links. We only list tools practitioners actually use to run tests like these.
Verdict: which reviews app should you pick?
Choose Judge.me if you are cost-sensitive, ship high order volume, want video reviews without paying, or need Q&A and a wide set of integrations. It is not for merchants who want a finished, image-led design out of the box with little setup. Its low-star reviews mention a confusing interface, import limits that were not clearly explained, and some review requests that did not send.
Choose Loox if your products sell on appearance, you want photo-led widgets that look good with little work, and you value having referrals and video in one tool. It is not for high-volume stores on a tight budget, or anyone who needs deep CSS control. Public reviews also mention slow support and trouble matching fonts to the theme.
If you are still unsure, start with the free tier of each and look at three things on your own theme: how the product page widget looks on mobile, whether you can pin a chosen review near the add-to-cart button, and whether stars show on collection pages. Those are the placements our tests point to, so an app that makes them easy is worth more than a longer feature list.
Switching later is possible. Judge.me's listing says it can import reviews from Loox, so starting on one app does not lock your review history in forever. Plan the move for a quiet week, though, and check that photos and verified-buyer badges carry over before you uninstall the old app.
Whichever you install, treat it as a tool for running tests, not a fix in itself. Dave Diederen saw +13.36% CVR from hiding written reviews above the fold (8 out of 10 tests won), the opposite of the "add more reviews" instinct. Placement, format and context decide the result. Read our guide to social proof and product page design before you set up widgets, and test the layout on your own traffic.
Questions
Is Judge.me better than Loox?
For most stores on a budget, yes. Judge.me's free plan includes unlimited photo and video reviews, and its paid plan is a flat $15 per month. Loox suits visual brands that want photo-led widgets and built-in referrals and can absorb the higher, order-based price.
How much does Loox cost compared with Judge.me?
As of November 2026, Loox's Shopify listing shows a free plan up to 500 orders, Convert at $49.99/month with 300 orders included plus $50 per extra 300, and Unlimited at $299.99/month. Judge.me is free or $15/month flat.
Does Judge.me support video reviews for free?
Yes. Judge.me's pricing page lists unlimited photo and video reviews on its free plan. Loox puts video reviews on its Convert plan and above.
Can I move my reviews from Loox to Judge.me?
Yes. Judge.me's Shopify listing says it can import reviews from Loox, as well as from Yotpo, Etsy and Amazon. Some merchants report the import instructions and limits were not clear, so check the help docs first.