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Tests
Ecommerce
All test results321Winning testsTests that lostTest ideas698
By page
Product page138Cart21Checkout20Collection page28Homepage29Landing page27Navigation & menu15Post-purchase1
Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
More categories are on the way: SaaS, lead gen and apps. Share a test →
Elements
Trust and proof
Reviews & star ratings40Social proof, authority & press29Trust badges & security seals14
Offers and pricing
Bundles & quantity breaks25Upsells & cross-sells18Subscriptions & subscribe-and-save10
Layout and content
Product images & gallery41Shipping & delivery messaging33
All 44 elements → · Browse by page type →
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CRO guideA/B testing guideThe CRO processStatistical significanceA/B testing mistakes
Benchmarks
Ecommerce conversion rateConversion rate by industryShopify conversion rateCart abandonment rate
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Significance calculatorSample size calculatorConversion rate calculatorEcommerce CRO checklistProduct page checklist
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Reviews and comparisons
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Founder & brand story A/B tests

1 real founder & brand story A/B test results from ecommerce stores, plus 5 ideas. 1 of the 1 measured tests won. Each one links to the practitioner who ran it.

1measured results
1–0won vs lost or flat
5ideas to test
$26,000biggest est. monthly gain
A
→
B
-15% CPA
Added founder story to the product page to match the ads
Product pageFounder & brand story@oliverkenyon
A
→
B
Idea, no result yet
Turn on Shopify checkout tipping
CheckoutCheckout steps, fields & flow@CROguy_
A
→
B
Idea, no result yet
Use a founder-story landing page
Landing pageFounder & brand story@DaveDiederen
A
→
B
Idea, no result yet
Write headings that name the target customer
Landing pageHeadlines, product titles & copy@kasper_dolk
A
→
B
Idea, no result yet
Mission section about 'them': benefit grid, customer photo collage, CTA
Landing pageUGC & product video@kasper_dolk
A
→
B
Idea, no result yet
Add a founder section
Landing pageFounder & brand story@kasper_dolk