# All screenshots on one tour page: +85% free trial downloads

- Outcome: Won
- Page type: Other (SaaS)
- Elements: Screenshots, Testimonials, Page design
- Test run by: [YNAB](https://liftarchive.com/practitioners/ynab/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/ynab/
- Page: https://liftarchive.com/test/ynab-tour-page-screenshots/

YNAB showed every app screenshot on a single product tour page, instead of making visitors click through categories, and free trial downloads rose 85% at 97% confidence. The YNAB team ran this split URL test themselves, and it was published as a VWO case study. Several changes shipped together, so the lift reflects the whole redesigned page.

## Result

**+85% free trial downloads**

- Free trial downloads: +85%, at 97% confidence.
- The test compared two separate URLs, one per page design.
- Sample size and test duration were not shared.

## Control

The product tour page for the YNAB budgeting app split features into categories. Visitors had to click each category to see the matching screenshots.

## Variant

All screenshots appeared as large thumbnails on one page, each with a handwriting-style caption. A prominent testimonial sat at the top, next to a stronger call to action for the 7-day free trial.

## Why it likely won (our reading)

- Visitors no longer had to hunt for what the app does. Semi-interested people are more likely to leave than to click through tabs.
- Seeing all the features at once made the product feel complete and easy to judge.
- A trusted testimonial at the top gave visitors a reason to believe before they started scrolling.

## Caveats

Several changes were bundled: the screenshot layout, captions, testimonial and CTA all changed at once. Sample size and duration were not shared, and the result is vendor-published and fairly old.

## How to run this test

- Hypothesis: If we show all product screenshots on one tour page with short captions and a strong testimonial at the top, then more visitors will start a free trial because they can see what the product does without clicking around.
- Primary metric: Free trial starts or downloads from the tour page
- Guardrail: Trial-to-paid conversion
- Guardrail: Page load time
- Guardrail: Bounce rate
- Who should test it: SaaS and app companies with a features or tour page that hides content behind tabs or categories. It may not help if your product has so many features that one long page becomes overwhelming.

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Credit: YNAB ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/ynab-tour-page-screenshots/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.