# Multi-flavour subscription product page: +150% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Subscriptions & subscribe-and-save, Variant, size & option selectors, Layout, fonts & visual design
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/our-work/150-increase-in-conversion-rate-through-a-product-page-redesign
- Page: https://liftarchive.com/test/yfood-multi-flavour-subscription-pdp/

Rebuilding the YFood product page so shoppers could subscribe to several flavours at once was followed by a 150% rise in conversion rate, six months after launch. Blend Commerce did the work and published it as a Blend Commerce case study. This was a before/after comparison, not a split test, and it came with a theme migration.

## Result

**+150% conversion rate**

- Conversion rate: +150%, as reported six months after the project.
- YFood also reported better retention of subscription customers. No figure was shared.
- This is a before/after result, so other changes over the same period may account for part of it.

## Control

The old ReCharge setup let customers subscribe to only one flavour at a time. One-time purchases could not be ordered with subscription products.

## Variant

A rebuilt product page with all flavours and subscription options in one place. Shoppers could set quantities per flavour, choose subscription settings and add everything to cart in one click.

## Why it likely won (our reading)

- Shoppers who wanted variety were blocked before. Letting them mix flavours removed a clear reason not to subscribe.
- Adding everything in one click cuts the steps between choosing and buying.
- Allowing one-time items alongside subscriptions opened room for bigger orders.

## Caveats

Before/after, not a split test. It followed a traffic spike from a German national TV appearance and included a migration to a new theme, so the 150% can't be pinned on the product page alone.

## How to run this test

- Hypothesis: If we let shoppers subscribe to several flavours at once and add them all to cart in one click, then conversion rate will rise because buyers who want variety no longer hit a dead end.
- Primary metric: Product page conversion rate
- Guardrail: Subscription retention
- Guardrail: Average order value
- Guardrail: Subscription cancellation rate
- Who should test it: Subscription brands with several flavours, scents or variants, such as drinks, snacks, coffee or pet food. If most customers only ever buy one variant, the gain will likely be small.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/yfood-multi-flavour-subscription-pdp/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.