# Clearer key information on product pages: +11.6% uplift

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Headlines, product titles & copy
- Test run by: [Worship Digital](https://liftarchive.com/practitioners/worship-digital/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.convert.com/case-studies/convert-case-study-worship/
- Page: https://liftarchive.com/test/worship-digital-pdp-key-info-clarified/

Making some important information clearer on product pages produced an 11.6% uplift for product page viewers across all devices. Worship Digital, a CRO agency in Manchester, ran this test for an anonymized ecommerce client, and it was published as a Convert.com case study. The exact change and the metric behind the uplift were not shared.

## Result

**+11.6% uplift**

- Uplift: +11.6% for product page viewers, across all devices.
- Reported at 95.2% statistical significance.
- The metric was not named, so we can't say whether this was add-to-cart, conversion rate or revenue.

## Control

The client's original product page.

## Variant

The same product page with some important information made clearer. The source does not say which information or how it was changed.

## Why it likely won (our reading)

- Shoppers who can't find or understand key details, such as delivery, sizing or what's included, often leave instead of asking.
- Clarity changes remove doubt at the moment of decision, which tends to help across devices.
- Without details of the change, this is our general reading rather than a specific explanation.

## Caveats

The result comes from a short quote in a testing-tool testimonial; the change, metric, sample size and duration were not shared. Treat it as a directional example only.

## How to run this test

- Hypothesis: If we make the most-asked-about product details easier to find and understand on the product page, then more viewers will buy because fewer of them leave with unanswered questions.
- Primary metric: Product page conversion rate (purchases from product page viewers)
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Guardrail: Customer service contacts about product details
- Who should test it: Stores where customer questions, reviews or session recordings show confusion about product details. It is less likely to help if your product pages are already clear and the main barrier is price or traffic quality.

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Credit: Worship Digital ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/worship-digital-pdp-key-info-clarified/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.