# 'Get a Quote' button in the sticky nav: +10.82% quotes started

- Outcome: Won
- Page type: Site-wide (Lead-gen)
- Elements: Navigation, Cta placement
- Test run by: [Insighten](https://liftarchive.com/practitioners/insighten/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/westfund/
- Page: https://liftarchive.com/test/westfund-get-a-quote-in-nav/

Adding a persistent 'Get a Quote' button to the floating top navigation lifted quotes started by 10.82% for Westfund, an Australian not-for-profit health fund. Insighten ran this test for Westfund, and it was published as a VWO case study. The gain carried down the funnel, with new member joins up 28.84%.

## Result

**+10.82% quotes started**

- Quotes started (primary metric): +10.82%.
- Quotes generated: +10.24%, so the extra starts mostly turned into completed quotes.
- New member joins: +28.84%, a larger lift further down the funnel.
- Value: +32%. The case study does not define how value was measured.

## Control

On desktop, the 'Get a Quote' button only appeared in the homepage hero. Visitors on other pages had no clear way into the quote and join funnel.

## Variant

A prominent 'Get a Quote' button was added to the floating navigation bar, so it stayed visible on desktop as visitors moved around the site.

## Why it likely won (our reading)

- The only entry point was in the homepage hero, so visitors who landed on or returned from other pages could easily miss it.
- A button in a floating nav is always one click away, which removes the need to hunt for the next step.
- Visitors who looked around before deciding could act the moment they were ready, which may explain the bigger lift in joins.

## Caveats

The test ran on desktop only. The case study does not share sample size, duration or confidence level, and the 32% value figure is not defined.

## How to run this test

- Hypothesis: If we add our main quote or lead button to the sticky navigation, then more visitors will start the process because the entry point is visible on every page.
- Primary metric: Quote or lead forms started
- Guardrail: Quote completion rate
- Guardrail: Final sign-ups or sales
- Guardrail: Clicks on other nav items
- Who should test it: Insurance, finance and other lead-gen sites where the main action lives in one hero section. It fits best when visitors browse several pages before acting. If the button is already in your nav, look elsewhere.

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Credit: Insighten ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/westfund-get-a-quote-in-nav/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.