# Trust stats and clear savings in cart drawer: +$32,605/month

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Cart drawers & slide carts, Trust badges & security seals, Pricing, discounts & savings display
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/cart-drawer-trust-signals-savings-case-study
- Page: https://liftarchive.com/test/wellness-recovery-cart-drawer-trust-stack-savings/

A cart drawer with clear applied-discount savings, a two-product upsell and a three-stat trust line above checkout added a reported $32,605 a month. Convertibles ran this test for an 8-figure wellness and recovery brand. The winner stacked several changes, and versions with only some of them did not clear control.

## Result

**+$32,605/month**

- Revenue: +$32,605 a month for the full stack, as reported by the agency.
- A version with only a cleaner layout and a bigger upsell did not clear control.
- Adding applied-discount savings on top of that did not clear control either.
- Adding a single review-score badge was still not enough. Only the three-stat trust line pushed it over.

## Control

A bare drawer: free shipping progress bar, 'Buy 2 & save 15%' as a plain text link, a single-product upsell, and no trust signals.

## Variant

A 'SAVE15% applied' badge on the product with the new price and a tooltip showing dollar savings, two upsells with struck-through prices, and a trust line above checkout: 15K+ reviews, 566K+ customers, 30-day returns.

## Why it likely won (our reading)

- New buyers may not know the brand, so customer count, review count and a return window answer trust doubts at checkout.
- Showing the discount in dollars and the lower price makes the multi-buy offer feel real.
- Two upsells with struck prices made adding an item easier than a one-at-a-time carousel.
- Each layer alone was not enough; the combination may be what tipped shoppers.

## Caveats

The winner stacks several changes, so the lift can't be credited to the trust line alone. No sample size, duration or confidence level was published.

## How to run this test

- Hypothesis: If we add a compact trust line and show discount savings in dollars in the cart drawer, then revenue per visitor will rise because shoppers get answers to 'can I trust this brand' and 'should I add more' at the point of purchase.
- Primary metric: Revenue per visitor among shoppers who open the cart
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Discount usage rate
- Who should test it: Brands with many first-time buyers and a bare cart drawer. If most buyers are repeat customers who already trust you, trust stats may add little.

---

Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/wellness-recovery-cart-drawer-trust-stack-savings/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.