# Wee Squeak mobile-first redesign: +26% mobile conversion rate

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Layout, fonts & visual design, Product images & gallery
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/our-work/40-increase-in-mobile-revenue-from-redesign
- Page: https://liftarchive.com/test/wee-squeak-mobile-first-redesign/

A mobile-first redesign of the Wee Squeak store was followed by a 26% rise in mobile conversion rate and a 40% rise in mobile revenue. Blend Commerce did the redesign and published it as a Blend Commerce case study. It was a before/after change that also included a move from Mailchimp to Klaviyo, not a split test.

## Result

**+26% mobile conversion rate**

- Mobile conversion rate: +26%.
- Overall conversion rate: +16%.
- Mobile revenue: +40%.
- The measurement period and traffic figures were not shared.

## Control

An older store where mobile traffic had grown from 50% to 80% of visits in three months, but mobile conversion sat under 2%, well below desktop.

## Variant

A redesign on the Turbo theme with every design choice made mobile-first, and product pages reworked to make product details easier to view.

## Why it likely won (our reading)

- With 80% of visits on phones, designing for mobile first fixed the experience most shoppers actually saw.
- Parents buying children's shoes need clear product detail, such as sizing and fit, and the product page rework made that easier to see.
- The move to Klaviyo may have lifted mobile revenue too, separate from the site design.

## Caveats

Before/after of a full redesign plus an email platform migration, so the lift can't be credited to any one change. The period measured was not stated.

## How to run this test

- Hypothesis: If we redesign the store mobile-first and make product details easier to view on phones, then mobile conversion rate will rise because most shoppers are on mobile and the current layout fails them.
- Primary metric: Mobile conversion rate
- Guardrail: Desktop conversion rate
- Guardrail: Mobile average order value
- Guardrail: Return rate
- Who should test it: Stores where most traffic is mobile but mobile conversion lags well behind desktop. If your mobile and desktop rates are already close, a full redesign is unlikely to pay off; test product page changes first.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/wee-squeak-mobile-first-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.