# Instagram-style story bubbles above the buy button: +$6,635/month

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: UGC & product video, Social proof, authority & press
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/instagram-stories-social-proof-product-page-case-study
- Page: https://liftarchive.com/test/vr-gunstock-pdp-instagram-story-bubbles/

Adding four Instagram-style story bubbles of customers using the product, right above the buy button, added an estimated $6,635 a month in revenue. Convertibles ran this A/B test in Intelligems on the product page of a 7-figure VR gunstock brand. The product is technical and hard to grasp from a static photo.

## Result

**+$6,635/month**

- Monthly revenue: an estimated +$6,635 for the variant, as reported by the agency.
- No conversion rate, story tap rate or confidence figures were published.

## Control

A product page with a variant picker, upsells with a free shipping incentive, quantity selector and a 'Checkout Now' button. There was no social proof right above the button.

## Variant

Four round customer photos with a colored ring, styled like Instagram stories, were placed directly above the buy button. Each showed a real customer using the gunstock.

## Why it likely won (our reading)

- Shoppers already know how story bubbles work, so the element needs no explaining.
- Seeing real people use the product shows what it does, which a studio shot can't.
- Proof sits at the moment of hesitation, right above the button.
- Traffic was mostly mobile, where the stories format feels native.

## Caveats

The agency reported the result as an estimated monthly revenue gain. Sample size, test length and confidence were not shared.

## How to run this test

- Hypothesis: If we add Instagram-style customer story bubbles above the buy button, then more visitors will buy because they see real people using the product at the moment they decide.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Page load time
- Guardrail: Story tap-through rate
- Who should test it: Stores selling technical, unfamiliar or high-consideration products with mostly mobile traffic and real customer content. Simple products like t-shirts will likely see less.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/vr-gunstock-pdp-instagram-story-bubbles/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.