# Banner CTA 'Upgrade your aim – dominate VR': +$16,356/month

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Add-to-cart & CTA buttons, Headlines, product titles & copy
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/homepage-banner-cta-copy-test-case-study
- Page: https://liftarchive.com/test/vr-gunstock-homepage-banner-cta-copy/

Swapping the homepage banner button from 'Try it now risk-free' to 'Upgrade your aim – dominate VR', with a 'How it works' link beside it, added an estimated $16,356 a month in revenue. Convertibles ran this A/B/n test with five versions in Intelligems for a 7-figure VR gunstock brand. Heatmaps had shown the banner drew little revenue per click before the test.

## Result

**+$16,356/month**

- Monthly revenue: an estimated +$16,356 for the winning version, as reported by the agency.
- The direct 'Buy now (money-back guarantee)' version did not win, nor did the accuracy or streamer angles.
- The winner changed both the button copy and added a secondary link, so the gain can't be split between them.
- No click-through, conversion or confidence figures were published.

## Control

The banner button read 'Try it now risk-free', a risk-reversal message with no secondary link.

## Variant

The button read 'Upgrade your aim – dominate VR', with a secondary 'How it works' link. Three other versions lost: 'Get game-changing accuracy', 'Shop streamer level gunstock' and 'Buy now (money-back guarantee)'.

## Why it likely won (our reading)

- The copy speaks to why gamers buy: to aim better and win, not to avoid risk.
- 'How it works' gave visitors who weren't ready to buy a path forward.
- A hard 'Buy now' on the first screen may feel too pushy for homepage visitors still learning.
- The 'streamer level' angle may not match how most buyers see themselves.

## Caveats

The agency reported the result as an estimated monthly revenue gain. Sample size, test length and confidence were not shared. The winner paired new copy with a new secondary link.

## How to run this test

- Hypothesis: If we rewrite the homepage banner button around the outcome buyers want, then more visitors will click through and buy because the copy matches their motivation.
- Primary metric: Revenue per visitor
- Guardrail: Banner click-through rate
- Guardrail: Conversion rate
- Guardrail: Bounce rate
- Who should test it: Stores with a high-traffic hero whose button gets seen but not clicked, especially for considered purchases. Impulse-buy stores may not need a secondary link.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/vr-gunstock-homepage-banner-cta-copy/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.