# First gallery image with bold claim and product in use: +$15,824/month

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/product-gallery-image-optimization-case-study
- Page: https://liftarchive.com/test/vr-gunstock-gallery-text-overlay-active-use/

Replacing the plain first gallery photo with an image that pairs a bold text claim with the product in use, hands in the foreground, added a reported $15,824 a month in revenue. Convertibles ran this five-way test for a 7-figure VR gunstock brand. Versions with only the text, a new angle or a person in the background did less well.

## Result

**+$15,824/month**

- Revenue: +$15,824 a month for the text-plus-active-use image, as reported by the agency.
- Text overlay alone, text with a more dynamic angle, and text with a person in the background all did less well.
- The agency says each added element improved results step by step, but per-version numbers were not shared.
- Sample size, test length and confidence were not shared.

## Control

The first gallery image was a plain product shot on a neutral background, with no text and no person.

## Variant

The first image carried the line 'THE BEST DAMN VR GUNSTOCK ON THE PLANET' and showed the product being held and used, with hands in the foreground.

## Why it likely won (our reading)

- Many shoppers look at images and skip the description, so a claim on the image reaches more of them.
- Seeing the product held and used shows how it works and how big it is.
- Heatmaps showed the gallery was the most-used part of the page, so it was a high-traffic place to sell.

## Caveats

The lift is agency-reported monthly revenue with no sample size, duration or confidence shared. The winning image changed text, framing and human presence together.

## How to run this test

- Hypothesis: If we make the first gallery image show our key claim and the product being used, then more visitors will buy because the image explains the value without needing to read the page.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Gallery engagement
- Guardrail: Page load time
- Who should test it: Unfamiliar or niche products that people need to see in use, especially if heatmaps show heavy gallery use. Categories with strict photo norms, like jewelry pack shots, may lose more than they gain.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/vr-gunstock-gallery-text-overlay-active-use/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.