# Removing featured talent from homepage: +33% sign-ups

- Outcome: Won
- Page type: Homepage (SaaS)
- Elements: Social proof, authority & press, Page length
- Date shared: 2014
- Test run by: [Voices.com](https://liftarchive.com/practitioners/voices-com/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://marketingsherpa.com/article/case-study/voices-gains-lift-in-sign-ups
- Page: https://liftarchive.com/test/voices-com-homepage-remove-talent-profiles/

Removing a section of 10 featured voice actor profiles from the homepage raised new account sign-ups by 33%, and a rerun confirmed a 28% lift. Voices.com, a marketplace that connects clients with voice talent, ran this A/B test and it was published as a MarketingSherpa case study. Less content on the homepage led to more sign-ups.

## Result

**+33% sign-ups**

- New account sign-ups: +33% for the version without talent profiles over a 10-day test.
- Rerun: +28% sign-ups, so the result held when tested again.
- Both lifts are far above the site's normal daily variance of about 0.4%, which the team measured before testing.

## Control

The homepage showed photos and profile links for 10 featured voice actors, five men and five women.

## Variant

The featured talent section was removed, leaving visitors to focus on the service itself.

## Why it likely won (our reading)

- Showing just 10 actors may have made the marketplace look small, as if only those 10 were available. This was the CEO's own theory.
- The profiles were the 10 most recently hired actors, picked automatically, so some had default avatars or poor photos that hurt the brand.
- Without the section, visitors had fewer distractions between the value message and the sign-up path.

## Caveats

Traffic and sign-up counts were not shared, and the data dates from 2014.

## How to run this test

- Hypothesis: If we remove the featured profiles section from our homepage, then more visitors will sign up, because the page will focus on our value and stop suggesting a small catalog.
- Primary metric: New account sign-ups from the homepage
- Guardrail: Sign-up quality, such as accounts that post a job or complete a profile
- Guardrail: Searches started from the homepage
- Guardrail: Bounce rate
- Who should test it: Marketplaces and SaaS platforms that show a small, auto-picked sample of supply or customers on the homepage. If your featured items are hand-picked and look polished, the effect may be smaller.

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Credit: Voices.com ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/voices-com-homepage-remove-talent-profiles/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.