# Description and testimonial above the fold: +6% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Reviews & star ratings, Headlines, product titles & copy
- Date shared: 2023-04
- Test run by: [OptiMonk](https://liftarchive.com/practitioners/optimonk/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.optimonk.com/vegetology-case-study
- Page: https://liftarchive.com/test/vegetology-pdp-description-testimonial-above-fold/

Adding a short product description and a customer testimonial above the fold on Vegetology's product pages lifted conversion rate by 6% and unique purchases by 10.3%. OptiMonk's team made this change for the vegan supplements brand and published it as a case study. The description and testimonial went in together, so the result belongs to both.

## Result

**+6% conversion rate**

- Conversion rate: +6%.
- Unique purchases: +10.3%.
- Revenue and order value effects were not shared.

## Control

The top of the product page had no short description or testimonial. Reviews sat near the bottom of the page, where few people saw them.

## Variant

A block with a short product description and one customer testimonial was added above the fold. It was added with an OptiMonk embedded content campaign.

## Why it likely won (our reading)

- Shoppers saw what the product does and that others liked it without scrolling.
- Supplement buyers often want reassurance from other buyers before trying a new brand.
- Strong reviews were already there but hidden low on the page, so moving proof up was an easy gain.

## Caveats

The source does not say how the comparison was run, or give sample size, duration or confidence. Description and testimonial were added together, and results are vendor-reported.

## How to run this test

- Hypothesis: If we add a short description and a customer testimonial above the fold on product pages, then more visitors will buy because they get the key facts and social proof without scrolling.
- Primary metric: Product page conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Revenue per visitor
- Guardrail: Mobile scroll depth
- Who should test it: Stores with good reviews buried low on the product page, especially for products that need trust, like supplements or skincare. If your reviews already show near the top, expect less.

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Credit: OptiMonk ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/vegetology-pdp-description-testimonial-above-fold/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.