# Shop Pay button under Add to Cart: +35.8% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Payment icons, express checkout & BNPL, Add-to-cart & CTA buttons
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/adding-express-checkout-to-the-pdp
- Page: https://liftarchive.com/test/vegepod-express-checkout-pdp/

Adding a Shop Pay express checkout button directly below Add to Cart on Vegepod's product pages lifted conversion rate by 35.8%. Blend Commerce ran this A/B test for the garden products brand. Revenue per visitor rose 40.13% and abandoned checkout rate fell 24.23%.

## Result

**+35.8% conversion rate**

- Conversion rate: +35.8%.
- Revenue per visitor: +40.13%.
- Abandoned checkout rate: -24.23%. Fewer shoppers dropped out once they started checkout.
- Average order value: +3.19%. Average units per order: +12.20%.
- Statistical significance: 99.36%.

## Control

Product pages showed only the Add to Cart button. Shop Pay, the store's most popular payment method, appeared only at checkout.

## Variant

A Shop Pay express checkout button was added directly below the Add to Cart button, so shoppers could choose either path.

## Why it likely won (our reading)

- Shop Pay was already the most-used payment method, but shoppers did not see it until checkout.
- Showing a familiar wallet early signals a quick, secure payment and may build trust.
- Keeping Add to Cart in place let ready buyers go fast without forcing anyone else to.

## Caveats

Sample size and duration were not shared.

## How to run this test

- Hypothesis: If we add an express checkout button under Add to Cart on product pages, then more shoppers will buy because their preferred payment method is visible and the path to purchase is shorter.
- Primary metric: Product page conversion rate
- Guardrail: Average order value
- Guardrail: Units per order
- Guardrail: Abandoned checkout rate
- Who should test it: Stores where an express wallet like Shop Pay is already popular but hidden until checkout. Less likely to help if most orders contain many items bought together.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/vegepod-express-checkout-pdp/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.