# Action-led homepage CTAs: +6.94% product page views

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Add-to-cart & CTA buttons, Headlines, product titles & copy
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/improving-homepage-cta-clarity
- Page: https://liftarchive.com/test/vegepod-action-based-homepage-ctas/

Replacing passive homepage buttons like 'Discover More' with specific ones like 'Shop Large Raised Garden Beds' raised the product page view rate by 6.94% for Vegepod. Blend Commerce ran this 11-day A/B test with 2,398 visitors. New visitors saw a 26% rise in revenue per visitor.

## Result

**+6.94% product page views**

- Product page view rate: +6.94%.
- Homepage CTA clicks: +3.66%.
- New visitors: CTA clicks and product page views both +11%, and revenue per visitor +26%.
- Overall conversion rate and revenue per visitor were not reported.

## Control

Homepage CTAs used vague, passive copy such as 'Discover More'.

## Variant

The CTAs named the action and the product, such as 'Shop Large Raised Garden Beds'.

## Why it likely won (our reading)

- Specific copy tells shoppers what they will find after the click, so more of them click.
- New visitors made up about 64% of traffic. They know the range least, so clear labels help them most.
- Naming the product type also teaches first-time visitors what the brand sells.

## Caveats

The sample was small: 2,398 visitors over 11 days. Overall conversion and revenue per visitor were not reported, and significance was not shared.

## How to run this test

- Hypothesis: If we change homepage CTAs from vague copy to specific 'Shop [product]' copy, then more visitors will reach product pages because they know where each button leads.
- Primary metric: Product page view rate
- Guardrail: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Add to cart rate
- Who should test it: Stores whose homepage buttons say things like 'Discover More' or 'Learn More', especially with lots of new visitors. If your CTAs already name the product, there is little left to gain.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/vegepod-action-based-homepage-ctas/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.