# McAfee SECURE badge on a resume builder's cart: +1.25% conversions

- Outcome: Won
- Page type: Checkout (SaaS)
- Elements: Trust badges & security seals
- Test run by: [Uptowork](https://liftarchive.com/practitioners/uptowork/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/uptowork/
- Page: https://liftarchive.com/test/uptowork-cart-mcafee-trust-badge/

Adding a McAfee SECURE trust badge to the cart page lifted paid conversions by about 1.25%. Uptowork (now Zety), an online resume builder, ran this test on its own site, and it was published as a VWO case study. The lift is small, and the story also describes a wider cart redesign, so the badge may not be the only change.

## Result

**+1.25% conversions**

- Paid conversion rate: up about 1.25%. The body of the case study gives 1.27%, so treat the exact figure as approximate.
- The team also reported fewer abandoned carts, but no separate number was shared.
- Statistical significance was not stated, so a lift this small could be noise.

## Control

The cart page of the resume builder had no security badge near the payment step.

## Variant

The same cart page showed a McAfee SECURE trust badge on the left side. The case study says the team was also redesigning the cart to feel more secure.

## Why it likely won (our reading)

- Visitors paying for a resume tool online may worry about card safety, and a known security brand can ease that worry at the payment step.
- The team's own research pointed to a gap in trust as the main reason people left the cart.
- a badge is a small cue, which fits the small size of the lift.

## Caveats

The test ran for about a month on the entire user base, but no sample size or confidence level was shared. The case study also mentions a cart redesign, so the badge may not be isolated.

## How to run this test

- Hypothesis: If we add a recognized security badge next to payment on our checkout page, then more trial or free users will pay because they will feel safer entering card details.
- Primary metric: Paid conversion rate from cart or checkout
- Guardrail: Checkout abandonment rate
- Guardrail: Refund or chargeback rate
- Guardrail: Page load time
- Who should test it: SaaS and subscription tools that take card payments from consumers or small businesses who may not know the brand. It will probably do little for well-known products or for buyers who pay by invoice.

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Credit: Uptowork ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/uptowork-cart-mcafee-trust-badge/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.