# Money-back guarantee and app store icons on sign-up: +32.57% sales

- Outcome: Won
- Page type: Signup page (SaaS)
- Elements: Money-back guarantee & returns, Trust badges & security seals, Icons
- Test run by: [Understand Quran Academy](https://liftarchive.com/practitioners/understand-quran-academy/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/understandquran/
- Page: https://liftarchive.com/test/understand-quran-guarantee-app-icons/

Adding large icons for a money-back guarantee and the Apple App Store above the plan buttons lifted paid sign-ups by 32.57%. Understand Quran Academy, an online course subscription, ran the test itself, published as a VWO case study. Both benefits were already on the page as plain text.

## Result

**+32.57% sales**

- Sales (paid sign-ups): +32.57% against the control.
- Reported at 98% statistical significance over 11 days.

## Control

The sign-up page offered a $10 monthly or $99 annual plan. It listed seven benefits as text, including the refund guarantee and the included iPhone app.

## Variant

Two large icons, one for the money-back guarantee and one for the Apple App Store, sat prominently above the plan buttons. The orange guarantee icon contrasted with the green buttons.

## Why it likely won (our reading)

- A visible guarantee lowers the perceived risk of paying for a course before trying it.
- The App Store icon signals that lessons work on a phone, a convenience benefit buried in text before.
- Placing the icons above the buttons meant visitors saw them right before deciding.

## Caveats

The test ran for 11 days and the sample size is not shared. The two icons were added together, so the lift can't be split between the guarantee and the app badge.

## How to run this test

- Hypothesis: If we turn our guarantee and app availability into large icons above the plan buttons, then more visitors will subscribe because the risk-reducing benefits are seen at the moment of decision.
- Primary metric: Paid sign-ups
- Guardrail: Refund rate
- Guardrail: Annual vs monthly plan mix
- Guardrail: Plan button click-through
- Who should test it: Subscription and online course businesses that already offer a guarantee or mobile app but only mention it in text. It won't help if the guarantee is weak or hard to claim, or if your audience rarely uses mobile.

---

Credit: Understand Quran Academy ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/understand-quran-guarantee-app-icons/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.