# Underoutfit cart redesign: +7% conversion rate

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Cart drawers & slide carts, Layout, fonts & visual design
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://143410811.hs-sites-eu1.com/en/underoutfit_casestudy_visually
- Page: https://liftarchive.com/test/underoutfit-cart-redesign/

A redesigned cart raised Underoutfit's conversion rate by 7%. This test ran on Visually's platform with the Underoutfit team and was published as a Visually case study. The redesign shipped several changes at once and the source doesn't list them, so the lift can't be credited to any single element.

## Result

**+7% conversion rate**

- Conversion rate: +7% for the redesigned cart.
- Because the changes were bundled and not listed, there is no way to tell which part drove the result.
- Sample size, test length and confidence level were not shared.

## Control

The original Underoutfit cart.

## Variant

A redesigned cart. The specific changes were not described in the case study.

## Why it likely won (our reading)

- Cart redesigns often cut clutter and make the next step clearer, which can reduce drop-off.
- The same case study mentions other cart work, such as a small Amazon-style cart on desktop, but doesn't tie it to this result.
- Without the details, this is our general reading rather than an explanation of this test.

## Caveats

This was a bundled redesign and the changes were not described. Vendor-reported in a Visually case study; sample size, test length and statistical significance were not shared.

## How to run this test

- Hypothesis: If we redesign our cart to make totals and the checkout step clearer, then more shoppers will check out because the cart feels simpler to finish.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Cart to checkout rate
- Guardrail: Upsell attach rate
- Who should test it: Stores with a cart that is cluttered or has a high drop-off to checkout. Test changes one at a time if you want to learn what works, not just whether the whole redesign wins.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/underoutfit-cart-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.