# U Suck at Golf store rebuild: conversion rate about 2% to 5%

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Navigation & mega menus, Trust badges & security seals, Layout, fonts & visual design
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/our-work/2-5x-increase-in-conversion-rate-with-custom-development
- Page: https://liftarchive.com/test/u-suck-at-golf-store-rebuild/

A rebuild of the U Suck at Golf store, covering navigation, trust cues and branding, was followed by conversion rising from about 2% to 5%, a 149% increase. Blend Commerce did the work and published it as a Blend Commerce case study. This was a before/after comparison of many changes, not a split test.

## Result

**conversion rate about 2% to 5%**

- Conversion rate: about 2% before and 5% after, reported as +149%.
- The case study also describes the starting rate as under 1.5% elsewhere, so the baseline is a little unclear.
- No revenue, traffic or time-period figures were shared.

## Control

A store with plenty of traffic but low conversion, hard-to-use mobile navigation, few trust cues and inconsistent branding.

## Variant

A customised Turbo theme with an audited navigation structure and a product tagging guide, subtle trust cues placed across the site, and consistent branding throughout.

## Why it likely won (our reading)

- Easier mobile navigation likely helped visitors from viral traffic find shirts they wanted.
- Trust cues can matter a lot for a young brand that shoppers have only just discovered.
- Consistent branding makes the store look established, which may have eased doubts about buying.

## Caveats

Before/after of a full rebuild with several changes at once; the measurement period was not stated, and the starting rate is given as both under 1.5% and 2%.

## How to run this test

- Hypothesis: If we fix mobile navigation, add trust cues and make branding consistent, then conversion rate will rise because new visitors can find products easily and feel safe buying.
- Primary metric: Conversion rate
- Guardrail: Mobile bounce rate
- Guardrail: Average order value
- Guardrail: Revenue per visitor
- Who should test it: Young brands with strong social or viral traffic but low conversion, where the store looks less polished than the product. If your store already converts well and looks trustworthy, expect a much smaller gain.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/u-suck-at-golf-store-rebuild/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.