# More prominent quiz link in TUSHY's menu: +27% desktop CR

- Outcome: Won
- Page type: Navigation & menu (Ecommerce)
- Elements: Navigation & mega menus, Product finder quizzes
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/tushy
- Page: https://liftarchive.com/test/tushy-quiz-more-prominent-in-menu/

Giving the product quiz more prominence in the site menu lifted TUSHY's conversion rate by 27% on desktop and 4.5% on mobile. Visually ran this A/B test for the bidet brand and published it as a case study. In the original, the quiz link had the same weight as other menu items.

## Result

**+27% desktop CR**

- Desktop conversion rate: +27%.
- Mobile conversion rate: +4.5%, a much smaller gain.
- The gap suggests the effect depends on how the menu is laid out and used on each device.
- Sample size, test length and confidence level were not shared.

## Control

The menu included a link to the product quiz with normal prominence, styled like the other menu items.

## Variant

The quiz was made more prominent in the menu so shoppers were more likely to notice and open it.

## Why it likely won (our reading)

- Shoppers unsure which bidet fits their toilet get a guided path instead of comparing models alone.
- A quiz that ends in a clear recommendation reduces choice overload.
- On mobile the menu is hidden behind a tap, so fewer people saw the change, which may explain the smaller lift.

## Caveats

Vendor-reported in a Visually case study; sample size, test length and statistical significance were not shared. The exact styling of the more prominent quiz link was not described.

## How to run this test

- Hypothesis: If we make our product quiz more prominent in the menu, then more shoppers will convert because they get a guided recommendation instead of choosing alone.
- Primary metric: Conversion rate, split by device
- Guardrail: Quiz completion rate
- Guardrail: Average order value
- Guardrail: Clicks on other menu items
- Who should test it: Stores with a working product finder quiz and products that are hard to choose between, such as sizes, fits or compatibility. It won't help if you have no quiz or sell a small, simple range.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/tushy-quiz-more-prominent-in-menu/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.