# Smaller text quick links on TUSHY's mobile homepage: +4.9% CR

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Navigation & mega menus
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/tushy
- Page: https://liftarchive.com/test/tushy-mobile-homepage-text-quick-links/

Swapping TUSHY's mobile homepage quick links for smaller, text-led links lifted conversion rate by 4.9%. Visually ran this multi-arm test for the bidet brand and published it as a case study. A third version that removed the quick links entirely did worst of all.

## Result

**+4.9% CR**

- Conversion rate: +4.9% for the smaller, text-led quick links.
- Removing quick links altogether performed worst of the three versions. Its exact number was not shared.
- Sample size, test length and confidence level were not shared.

## Control

The mobile homepage showed the original quick links to key sections of the store.

## Variant

The quick links were made smaller and text-led. A separate third arm removed the quick links completely.

## Why it likely won (our reading)

- Smaller text links take less screen space, so more of the homepage content shows on the first screen.
- Text labels can be scanned faster than larger visual tiles.
- The weak no-links arm suggests shoppers do rely on shortcuts, so the form of the links matters more than whether to cut them.

## Caveats

Vendor-reported in a Visually case study; sample size, test length and statistical significance were not shared. This was a test with three versions, not a simple two-way split.

## How to run this test

- Hypothesis: If we replace our mobile homepage quick links with smaller text links, then more visitors will convert because they can reach key sections faster while seeing more of the page.
- Primary metric: Mobile conversion rate
- Guardrail: Quick link click-through rate
- Guardrail: Homepage bounce rate
- Guardrail: Revenue per visitor
- Who should test it: Stores with large mobile traffic and bulky image tiles or buttons near the top of the homepage. It may not help if your quick links are already compact or rarely used.

---

Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/tushy-mobile-homepage-text-quick-links/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.