# Sitewide urgency note by the cart icon: about +$1.15M a month

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Sales, urgency & limited-time offers, Cart drawers & slide carts
- Test run by: [Domaine](https://liftarchive.com/practitioners/domaine/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/tuckernuck
- Page: https://liftarchive.com/test/tuckernuck-sitewide-cart-icon-urgency/

Tuckernuck showed an urgency message beside the cart icon on every page after a shopper added an item, and it beat a homepage-only reminder with an estimated uplift of about $1.15M a month. Domaine ran this test for the women's fashion brand Tuckernuck and built it in Visually, which published it as a case study. The monthly figure is an estimate.

## Result

**about +$1.15M a month**

- Revenue: the sitewide version beat the homepage-only version.
- Estimated monthly uplift: about $1.15M.
- The figure is a projection. The exact message copy, conversion change and sample size were not shared.

## Control

The test compared a reminder shown only on the homepage, plus a baseline with no reminder at all.

## Variant

After an add-to-cart, an urgency message appeared next to the cart icon once per session, on every page of the site.

## Why it likely won (our reading)

- Shoppers rarely go back to the homepage after adding an item, so a sitewide note reaches far more of them.
- Placing the note by the cart icon points straight to the next step: checking out.
- Showing it once per session keeps it from becoming noise.

## Caveats

The monthly uplift is an estimate and the message wording was not shared. Vendor-reported in a Visually case study; sample size and significance were not stated.

## How to run this test

- Hypothesis: If we show a short urgency note beside the cart icon on every page after an add-to-cart, then more shoppers will check out because they get a reminder wherever they browse.
- Primary metric: Revenue per visitor
- Guardrail: Checkout start rate
- Guardrail: Bounce rate after the message shows
- Guardrail: Return rate
- Who should test it: Stores where shoppers browse many pages after adding to cart, such as fashion with large catalogs. Keep the urgency honest; if there is no real reason to hurry, the message may feel pushy.

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Credit: Domaine ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/tuckernuck-sitewide-cart-icon-urgency/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.