# One-screen comparison table on product page: +10.27% profit/visitor

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Comparison charts & tables, Variant, size & option selectors
- Test run by: [Vasta](https://liftarchive.com/practitioners/vasta/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://vasta.me/articles/side-by-side-clarity-added-10-27-profit-per-visitor
- Page: https://liftarchive.com/test/tryauri-comparison-table/

Replacing variant tabs with a one-screen comparison table raised profit per visitor by 10.27% on TryAuri's product page. Vasta ran this test for the supplement brand. Conversion rate rose 4.69% at 95% confidence.

## Result

**+10.27% profit/visitor**

- Profit per visitor: +10.27%, the headline metric.
- Conversion rate: +4.69%, reported at 95% confidence.
- The agency estimated 203 extra orders and $24,837 in extra revenue a month.

## Control

A product page where shoppers had to click between variant tabs to see how the options differed.

## Variant

A single comparison table that showed every option side by side, with the best seller highlighted. It was designed for mobile first.

## Why it likely won (our reading)

- Shoppers no longer had to remember what each tab said; the differences were visible at a glance.
- Flagging a best seller gives undecided shoppers a safe default.
- Building for mobile first matters when a small screen makes tab-hopping harder.
- Profit per visitor rose faster than conversion rate, which suggests shoppers may have picked higher-margin options, though the mix was not shared.

## Caveats

Sample size and test duration were not shared, and the monthly figures are the agency's own estimates.

## How to run this test

- Hypothesis: If we show all product options in one comparison table with a best-seller highlight, then conversion rate will rise because shoppers can choose without clicking through tabs.
- Primary metric: Profit per visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Mix of options sold
- Who should test it: Stores selling several close variants of one product, such as strengths, sizes or formulas. If you sell one version, or your options are obvious from a photo, a table adds little.

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Credit: Vasta ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/tryauri-comparison-table/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.