# Demo pop-up on carrier load board page: +11% conversions

- Outcome: Won
- Page type: Demo request (SaaS)
- Elements: Popup, Cta copy
- Test run by: [Truckstop.com](https://liftarchive.com/practitioners/truckstop-com/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/truckstop/
- Page: https://liftarchive.com/test/truckstop-carrier-loadboard-demo-popup/

A pop-up demo request form on the carrier load board page lifted conversion rate by 11%, beating both the control and a bottom-of-page demo CTA. Truckstop.com's in-house experimentation team ran the test, published as a VWO case study. It followed an earlier pop-up test on the broker page.

## Result

**+11% conversions**

- Pop-up variant: +11% conversion rate against the control.
- The bottom-of-page CTA lost to the pop-up, but its own result is not given.

## Control

The carrier load board page had no demo form. Truck drivers and carriers had no prompt to ask for a demo.

## Variant

Variant 1 used the same pop-up demo form as the broker page test. Variant 2 instead placed a "Looking for a demo?" CTA at the bottom of the page.

## Why it likely won (our reading)

- A pop-up reaches every visitor, while a bottom CTA is only seen by those who scroll to the end.
- Carriers are described as less tech-savvy, so a clear, direct prompt may help more than a link they have to find.
- The same idea had already won on the broker page, which suggests demand for demos was there but under-served.

## Caveats

Sample size, duration, confidence and the test date are not shared. The result for the bottom CTA is not reported.

## How to run this test

- Hypothesis: If we show a demo request pop-up on a product page, then more visitors will request a demo than with a bottom-of-page CTA because every visitor sees it, not only those who scroll.
- Primary metric: Demo requests per visitor
- Guardrail: Bounce rate
- Guardrail: Demo qualification rate
- Guardrail: Mobile usability complaints
- Who should test it: B2B SaaS teams with sales-assisted products and audiences that may not hunt for a demo link. It may not fit content-heavy pages where visitors want to read first, or brands whose users react badly to interruptions.

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Credit: Truckstop.com ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/truckstop-carrier-loadboard-demo-popup/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.