# Demo request pop-up on broker load board page: +26% conversions

- Outcome: Won
- Page type: Demo request (SaaS)
- Elements: Popup, Form
- Date shared: 2018
- Test run by: [Truckstop.com](https://liftarchive.com/practitioners/truckstop-com/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/truckstop/
- Page: https://liftarchive.com/test/truckstop-broker-loadboard-demo-popup/

Adding a pop-up demo request form to the broker load board page raised the conversion rate from 64.96% to 81.71%, a 26% lift. Truckstop.com's in-house experimentation team ran the test in 2018, published as a VWO case study. The team expected the pop-up to fail because few people like pop-ups.

## Result

**+26% conversions**

- Conversion rate: 64.96% on control vs 81.71% on the pop-up, a 26% relative lift.
- The source does not define the conversion, and rates this high suggest it was measured on a narrow step rather than all visitors.

## Control

The broker load board page had no highlighted demo request form. Visitors had to find their own way to ask for a demo.

## Variant

A pop-up demo request form appeared on the broker load board page. The goal was more marketing-qualified leads.

## Why it likely won (our reading)

- Freight brokers on a product page are often ready to talk to sales, so putting the form in front of them removed a search.
- A pop-up is hard to miss, unlike a link or button lower on the page.
- The audience is described as tech-savvy, so a form interruption may have felt less jarring to them.

## Caveats

The conversion definition is unclear given how high both rates are. Sample size, duration and confidence are not shared, and the data is from 2018.

## How to run this test

- Hypothesis: If we show a demo request pop-up on a high-intent product page, then more visitors will ask for a demo because the form is in front of them when interest peaks.
- Primary metric: Demo requests per visitor
- Guardrail: Bounce rate
- Guardrail: Demo show-up or qualification rate
- Guardrail: Engagement with the page content
- Who should test it: B2B SaaS companies with a sales-led motion and product pages that draw high-intent traffic. It is less likely to help on early-research pages or where visitors mostly want to self-serve.

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Credit: Truckstop.com ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/truckstop-broker-loadboard-demo-popup/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.