# Newsletter flyout that stays reachable via a tab: more sign-ups

- Outcome: Won
- Page type: Site-wide (Lead-gen)
- Elements: Popup, Newsletter signup
- Test run by: [Noble Studios](https://liftarchive.com/practitioners/noble-studios/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/noble-studios/
- Page: https://liftarchive.com/test/travel-nevada-newsletter-flyout-reopen-tab/

Keeping a newsletter flyout reachable through a small tab, instead of letting it vanish when ignored, won on newsletter sign-ups, though no lift figure was shared. Noble Studios ran this A/B test for Travel Nevada, the state tourism site, and it was published as a VWO case study. Other engagement metrics were not hurt.

## Result

**more sign-ups**

- Newsletter sign-ups: the variant got more than the control and was declared the winner. The size of the lift was not shared.
- Other engagement metrics: no negative effect reported, so the tab did not seem to annoy visitors.
- Sample size, duration and confidence level were not shared.

## Control

A newsletter flyout slid out once a visitor had scrolled 75% of the page. If the visitor did nothing, it disappeared and could not be brought back.

## Variant

The same flyout appeared at 75% scroll. If ignored, it collapsed into a tab at the edge of the screen, so visitors could open it again later.

## Why it likely won (our reading)

- a visitor who is not ready at 75% scroll may want to sign up a minute later. The tab gives them a way back.
- A small tab is a low-pressure reminder. It keeps the offer visible without interrupting reading again.
- In the control, one missed moment meant the offer was gone for the whole visit.

## Caveats

No lift figure, sample size or duration was published. The result is reported by the agency in a vendor case study.

## How to run this test

- Hypothesis: If we keep our sign-up flyout reachable through a tab after it is dismissed or ignored, then more visitors will sign up because they can return to the offer when they are ready.
- Primary metric: Newsletter or lead-form sign-ups
- Guardrail: Pages per session
- Guardrail: Bounce rate
- Guardrail: Time on page
- Who should test it: Content-heavy sites that grow an email list, such as tourism boards, publishers and B2B blogs, especially if the current flyout shows once and disappears. It matters less if the sign-up form is already visible on every page.

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Credit: Noble Studios ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/travel-nevada-newsletter-flyout-reopen-tab/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.