# Sign-up form inside an auto-opening widget: +385% newsletter sign-ups

- Outcome: Won
- Page type: Site-wide (Lead-gen)
- Elements: Form placement, Newsletter signup
- Test run by: [Noble Studios](https://liftarchive.com/practitioners/noble-studios/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/noble-studios/
- Page: https://liftarchive.com/test/travel-nevada-inline-newsletter-widget/

Putting the newsletter form inside a right-side widget that opens on its own at 75% scroll, instead of a button that led to a separate sign-up page, lifted newsletter sign-up clicks by 385%. Noble Studios ran this A/B test for Travel Nevada, and it was published as a VWO case study. The variant brought in 104 extra sign-ups in 7 days.

## Result

**+385% newsletter sign-ups**

- Newsletter sign-up clicks: +385% versus control, at a 100% probability to beat control in VWO's stats.
- Extra sign-ups: 104 more from the variant during the test.
- Duration: 7 days. Total sample size was not shared.
- The team tracked both the original button and the new in-widget form to count all sign-ups.

## Control

A newsletter sign-up button sent visitors to a separate, dedicated sign-up page to fill in the form.

## Variant

A widget fixed to the right side of the screen opened by itself at 75% scroll depth. Visitors could complete the sign-up form inside the widget without leaving the page.

## Why it likely won (our reading)

- Removing the trip to a separate page cut a step where many visitors likely dropped off.
- The widget opened when visitors had read most of the page, a point where they were likely engaged.
- It combined two earlier winners from the same program: the right-side position and the 75% scroll trigger.
- a short newsletter form is easy to finish in place, so it does not need its own page.

## Caveats

The test ran only 7 days and the total sample was not shared. This is a tourism newsletter, not a sales lead, so the lift may not carry over to longer or higher-commitment forms.

## How to run this test

- Hypothesis: If we put our sign-up form inside a widget that opens at 75% scroll, instead of linking to a separate page, then more visitors will sign up because they can finish without leaving the content.
- Primary metric: Completed newsletter sign-ups
- Guardrail: Bounce rate
- Guardrail: Pages per session
- Guardrail: Unsubscribe rate of new subscribers
- Who should test it: Content sites and lead-gen businesses whose sign-up lives on its own page. It is less likely to help if the form is already inline, or if the form is long and needs a full page.

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Credit: Noble Studios ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/travel-nevada-inline-newsletter-widget/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.