# Share and email widgets on the right side won on newsletter sign-ups

- Outcome: Won
- Page type: Site-wide (Lead-gen)
- Elements: Layout, Newsletter signup
- Test run by: [Noble Studios](https://liftarchive.com/practitioners/noble-studios/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/noble-studios/
- Page: https://liftarchive.com/test/travel-nevada-fixed-widget-position/

Moving the fixed share and email widgets to the right side of the screen on desktop gave the most newsletter sign-ups, though no figure was shared. Noble Studios ran this A/B test for Travel Nevada, and it was published as a VWO case study. The impact on engagement metrics was described as minimal.

## Result

**Winner**

- Newsletter sign-ups: the right-side desktop variation performed best. The size of the lift was not shared.
- Engagement metrics: minimal impact reported.
- No figures were given for the mobile bottom-bar variation, sample size, duration or confidence.

## Control

Share and email widgets were fixed to one side of the screen on Travel Nevada's site.

## Variant

Variations placed the widgets on the left or the right side on desktop, and along the bottom of the screen on mobile. The right-side desktop version won.

## Why it likely won (our reading)

- on desktop, many sites keep key actions on the right, so visitors may look there for them.
- On the left, fixed widgets can sit close to the text people are reading, so they may get skipped as clutter.
- This was a placement test, so its main value was setting up the next test, which put the full sign-up form in the right-side widget.

## Caveats

No figure was published for any variation, and the original side of the screen was not stated. Treat this as a directional result from a vendor case study.

## How to run this test

- Hypothesis: If we move our fixed sign-up widget to the right side of the screen on desktop, then more visitors will use it because it sits where people expect secondary actions.
- Primary metric: Newsletter sign-ups from the widget
- Guardrail: Social share clicks
- Guardrail: Pages per session
- Guardrail: Bounce rate
- Who should test it: Sites with a sticky share or sign-up widget and enough traffic to split it three ways. Small sites will struggle to see a difference from position alone.

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Credit: Noble Studios ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/travel-nevada-fixed-widget-position/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.