# Value-prop strip under homepage banner: +7.76% revenue per visitor

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: USP bars & benefit icons, Money-back guarantee & returns, Free shipping thresholds & shipping price
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/earlier-homepage-value-propositions-conversion
- Page: https://liftarchive.com/test/travel-brand-homepage-value-prop-strip/

Moving key value propositions from near the footer to a compact icon strip under the homepage banner lifted revenue per visitor by 7.76% for a premium travel equipment brand. Blend Commerce ran this A/B test in Intelligems across desktop and mobile. Conversion rate rose 5.82%, but confidence and sample size were not shared.

## Result

**+7.76% revenue per visitor**

- Revenue per visitor: +7.76%. This was the primary metric.
- Conversion rate: +5.82% and average order value: +1.83%.
- New visitors responded most, with conversion up 7% and revenue per visitor up 11%.
- Desktop conversion rose 10%. Product-page visits were unchanged overall.
- Confidence was not reported, so the agency treats these lifts as directional.

## Control

The homepage listed the guarantee, returns, order processing and shipping messages near the footer, where many visitors never scrolled.

## Variant

A small icon strip sat directly under the homepage banner. It covered the brand guarantee, returns, fast order processing and the free-shipping threshold.

## Why it likely won (our reading)

- New visitors made up 77.6% of sessions. They knew the least about the brand and needed reassurance early.
- Guarantee, returns and shipping answers remove common doubts before a shopper commits to browsing.
- Keeping the strip small meant it added trust without pushing products and categories further down.

## Caveats

Statistical confidence and sample size were not shared, and test duration was not stated. The agency describes the result as directional.

## How to run this test

- Hypothesis: If we show our guarantee, returns and free-shipping threshold just under the homepage banner, then revenue per visitor will rise because new visitors get reassurance before they start browsing.
- Primary metric: Revenue per visitor
- Guardrail: Collection-page click-through
- Guardrail: Average order value
- Who should test it: Stores with lots of first-time visitors and real trust points such as a guarantee or easy returns. If your traffic is mostly loyal repeat buyers, the effect will likely be small.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/travel-brand-homepage-value-prop-strip/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.