# Sign-up form above the fold on the homepage: +44% sign-ups

- Outcome: Won
- Page type: Homepage (SaaS)
- Elements: Form, Directional cue
- Test run by: [Tom's Planner](https://liftarchive.com/practitioners/tom-s-planner/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/tom-planner/
- Page: https://liftarchive.com/test/toms-planner-homepage-signup-form/

Putting a short sign-up form above the fold on the homepage, with an arrow pointing to it, lifted account sign-ups by 44%. Tom's Planner, a web-based Gantt chart tool, ran the test itself, published as a VWO case study. The original homepage offered two buttons instead: sign up or watch a demo.

## Result

**+44% sign-ups**

- Account sign-ups: +44% against the original homepage.
- Close to 3,000 visitors took part, which is a small sample for a result this large.

## Control

The homepage had two buttons above the fold, one to sign up and one to watch a demo. Signing up meant clicking through to another page.

## Variant

A short four-field sign-up form sat above the fold on the homepage. An arrow pointed visitors toward it.

## Why it likely won (our reading)

- Visitors could start signing up on the page they landed on, without an extra click or page load.
- A short form signals that sign-up is quick, which lowers the effort people expect.
- The arrow drew the eye to the form and gave a clear next step.
- Removing the demo button as a competing option above the fold may have focused attention on signing up.

## Caveats

Sample was close to 3,000 visitors, and duration, confidence and test date are not shared. The form and the arrow were added together, so the lift can't be split between them.

## How to run this test

- Hypothesis: If we put a short sign-up form directly on the homepage hero, then more visitors will create accounts because they can start without clicking through to another page.
- Primary metric: Account sign-ups
- Guardrail: Activation rate of new accounts
- Guardrail: Demo views or demo requests
- Guardrail: Spam or junk sign-ups
- Who should test it: Self-serve SaaS products with a free plan or trial and a simple sign-up. It fits less well for sales-led products where a demo is the main goal, or where visitors need more context before committing.

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Credit: Tom's Planner ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/toms-planner-homepage-signup-form/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.