# Customer photos moved next to product images: +71.14% conversion

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: UGC & product video, Product images & gallery
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/highlighting-user-photos-to-enhance-engagement
- Page: https://liftarchive.com/test/titan-casket-user-photos-higher-pdp/

Moving the customer photos section up next to the main product images lifted conversion rate by 71.14% for Titan Casket. Blend Commerce ran this two-week A/B test, which reached 95% confidence. Revenue per visitor rose 24.40%.

## Result

**+71.14% conversion**

- Overall conversion rate: +71.14%, at 95% confidence.
- Revenue per visitor: +24.40%.
- Mobile conversion rate: +67.59%.
- Desktop conversion rate: +123.49%.

## Control

On mobile, the User Photos section sat far below the main product images.

## Variant

On mobile, customer photos moved up near the main product images. On desktop, the "See customer photos" link was made more prominent.

## Why it likely won (our reading)

- Real customer photos help buyers judge a product they cannot see in person, which matters for a high-stakes purchase like a casket.
- Placing them beside the main images means shoppers see them without scrolling.
- Photos from other buyers can build trust that studio images cannot.

## Caveats

The test ran for two weeks and sample size was not shared. A lift this large is unusual and may shrink over time.

## How to run this test

- Hypothesis: If we move customer photos next to the main product images, then conversion will rise because shoppers see real-world proof before they decide.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Mobile page load time
- Guardrail: Add-to-cart rate
- Who should test it: Stores with a good supply of customer photos, especially for costly or considered purchases. Without enough quality photos, the section may not add much.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/titan-casket-user-photos-higher-pdp/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.