# Shorter collection hero banner: +35.5% conversion rate

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Collection banners & headers
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/reducing-hero-banner-size-on-collection-pages
- Page: https://liftarchive.com/test/titan-casket-smaller-collection-hero/

Making the collection-page hero banner shorter, so the product grid showed without scrolling, lifted conversion rate by 35.52% for Titan Casket. Blend Commerce ran this two-week A/B test. Revenue per visitor rose 34.93% overall, and desktop saw the biggest gains.

## Result

**+35.5% conversion rate**

- Conversion rate: +35.52% overall.
- Revenue per visitor: +34.93% overall.
- Desktop conversion rate: +112.74%, more than double the control.
- Desktop revenue per visitor: +196%. Most of the overall gain seems to come from desktop.

## Control

Collection pages opened with a tall hero banner. It pushed the product grid below the fold.

## Variant

The hero banner was made a little shorter, so the top row of products was visible as soon as the page loaded.

## Why it likely won (our reading)

- Shoppers on a collection page came to see products. Showing them right away removed a scroll before any browsing could start.
- A tall banner can look like the end of the page, so some visitors may not have realised products sat below it.
- On desktop, a wide banner can fill the whole first screen, which may explain why desktop gained the most.

## Caveats

The test ran for two weeks and no significance level or sample size was shared. Lifts this large are unusual and may shrink over time.

## How to run this test

- Hypothesis: If we shorten the collection-page hero so the first row of products shows without scrolling, then conversion will rise because shoppers reach products faster.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Product page view rate
- Guardrail: Results split by device
- Who should test it: Stores whose collection banners fill most of the first screen, especially on desktop. If your grid already shows above the fold, expect little change.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/titan-casket-smaller-collection-hero/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.