# Search bar visible by default on mobile: +22% conversion rate

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/22-increase-in-conversion-rate
- Page: https://liftarchive.com/test/titan-casket-exposed-mobile-search/

Showing the search bar by default on mobile, instead of a search icon, lifted conversion rate by 22% for Titan Casket. Blend Commerce ran this mobile-only A/B test and checked the results in both Convert and Google Analytics 4. Average purchase revenue per user rose 76%.

## Result

**+22% conversion rate**

- Conversion rate: +22%. This is the headline win.
- Average purchase revenue per user: +76%.
- Clicks on search suggestions or products: +38%, and cart icon clicks: +33%.
- New visitors: +44% conversion rate, +70% revenue per user and +14% average order value.

## Control

On mobile, the site header showed only a search icon.

## Variant

On mobile, the search bar was visible by default across the site.

## Why it likely won (our reading)

- Titan Casket's searchers converted 81% above the site average, so more searching likely meant more sales.
- Shoppers for caskets often know what they need, and search gets them there faster than browsing.
- New visitors, who don't know the site layout yet, gained the most from an obvious search box.

## Caveats

Mobile only. Duration, sample size and confidence level were not shared.

## How to run this test

- Hypothesis: If we show the search bar by default on mobile, then conversion rate will rise because visitors find the right product faster.
- Primary metric: Mobile conversion rate
- Guardrail: Average order value
- Guardrail: Searches with no results
- Guardrail: Bounce rate
- Who should test it: Stores where searchers convert well above average and many visitors arrive on mobile. If few people use your search, start by checking why before exposing it.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/titan-casket-exposed-mobile-search/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.