# Key details up top plus trust signals: +61% brochure clicks

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Above the fold, Trust signals, Testimonials
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/timespro-convertpolo-apply-now-cta-clicks/
- Page: https://liftarchive.com/test/timespro-ephm-course-page-first-fold/

Moving key programme details into the first screen and adding accreditations and alumni testimonials lifted Download Brochure clicks by 61.15%. The CRO agency ConvertPolo ran the mobile test for TimesPro on its IIM Indore EPHM healthcare management page, published as a VWO case study. The changes were bundled, so the result reflects the whole package.

## Result

**+61% brochure clicks**

- Download Brochure clicks: up 61.15%.
- Brochure clicks are an early lead signal, not enrolments.
- Baseline rates, sample size and duration were not shared.

## Control

A mobile course page with a cluttered first screen and programme details spread across the page.

## Variant

Key details moved to the top, a simpler layout, and trust signals added, including accreditations and alumni testimonials.

## Why it likely won (our reading)

- Visitors found the main facts without hunting through the page.
- Accreditations and alumni stories gave reasons to trust the programme early.
- A cleaner layout made the next step easier to see on a small screen.

## Caveats

Several changes shipped together on mobile only, so no one element can be credited. Sample size and duration were not shared.

## How to run this test

- Hypothesis: If we put the key programme facts and proof of credibility in the first screen, then more visitors will download the brochure because they can judge the course quickly and trust it.
- Primary metric: Download Brochure click rate
- Guardrail: Brochure form completion rate
- Guardrail: Apply Now clicks
- Guardrail: Lead quality from brochure downloads
- Who should test it: Course providers and other lead-gen businesses whose credibility depends on accreditation or alumni outcomes. Less useful if trust signals are already prominent on your page.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/timespro-ephm-course-page-first-fold/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.