# Free sample kit toaster: +73% sample orders on mobile

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Popups & email capture, Free gifts & gift with purchase
- Test run by: [Surefoot](https://liftarchive.com/practitioners/surefoot/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://surefoot.me/case-studies/timbertech
- Page: https://liftarchive.com/test/timbertech-free-sample-kit-toaster/

A small, dismissible toaster offering a free sample kit lifted TimberTech's sample kit orders by 73% on mobile and 12% on desktop. Surefoot ran this A/B test for the composite decking brand. Surefoot reported the lift as statistically significant.

## Result

**+73% sample orders on mobile**

- Sample kit orders on mobile: +73%.
- Sample kit orders on desktop: +12%.
- A version that appeared on scroll-up lost to the version shown after a short pause.
- Most orders went to one best-seller kit. A follow-up test added colour choice to the toaster and spread demand without losing orders.

## Control

Sample and decking pages with no toaster. Many visitors did not realise they could order a free sample kit.

## Variant

A small 'Starter Kit' toaster offering a free sample kit, shown after a short pause and easy to dismiss.

## Why it likely won (our reading)

- The free kit was easy to miss. The toaster made it visible while people were still weighing materials.
- Most visitors were on mobile, where reaching the sample form took the most effort. One tap removed that friction.
- A small toaster you can close feels helpful, not pushy, so it is less likely to annoy researchers.

## Caveats

Sample size and duration were not shared. The kits are free, so the test measures lead actions, not paid orders.

## How to run this test

- Hypothesis: If we show a small, dismissible toaster offering a free sample, then more visitors will order one because they learn the offer exists at the moment they compare options.
- Primary metric: Sample kit orders, by device
- Guardrail: Dealer and quote requests
- Guardrail: Bounce rate on sample pages
- Guardrail: Share of orders going to a single kit
- Who should test it: Brands with long research cycles and a free or cheap sample, such as flooring, decking, paint or fabric. If your sample is already prominent, or you sell low-cost items people buy on impulse, the gain will be small.

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Credit: Surefoot ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/timbertech-free-sample-kit-toaster/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.