# Scent quiz on the perfume category page: +24% conversion rate

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Product finder quizzes
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/theater-convertpolo-revenue/
- Page: https://liftarchive.com/test/theater-perfume-category-quiz/

Adding a short scent quiz that recommends fragrances to Theater's perfume category page raised conversion rate by 24% and revenue per visitor by 20.44%. ConvertPolo ran this A/B test for Theater, a fashion and lifestyle brand, and it was published as a VWO case study. Add-to-cart rose 15.09%.

## Result

**+24% conversion rate**

- Conversion rate: +24% against the static listing.
- Revenue per visitor: +20.44%.
- Add-to-cart: +15.09%.

## Control

The perfume category page showed a static list of products with no guidance.

## Variant

A short interactive quiz asked about scent preferences and recommended matching fragrances.

## Why it likely won (our reading)

- Perfume can't be smelled online, so a long list gives shoppers little to go on. A quiz turns preferences into a shortlist.
- Fewer, tailored options cut down on choice overload.
- A recommendation feels like advice, which can give shoppers the confidence to buy.

## Caveats

No sample size, test duration or significance level was published.

## How to run this test

- Hypothesis: If we add a short preference quiz to a hard-to-choose category, then more visitors will buy, because tailored recommendations replace guesswork.
- Primary metric: Conversion rate from category page sessions
- Guardrail: Revenue per visitor
- Guardrail: Quiz completion rate
- Guardrail: Return rate
- Who should test it: Stores with categories that are hard to judge online, such as fragrance, skincare or coffee. If shoppers usually know exactly what they want, a quiz gets in the way.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/theater-perfume-category-quiz/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.