# Post-purchase offer of same item in new color: 1.8% to 18.6%

- Outcome: Won
- Page type: Post-purchase (Ecommerce)
- Elements: Upsells & cross-sells, Pricing, discounts & savings display
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://143410811.hs-sites-eu1.com/branch-0
- Page: https://liftarchive.com/test/the-perfect-jean-post-purchase-same-item-new-color/

The Perfect Jean replaced a post-purchase offer of a hoodie at 33% off with 40% off the item the shopper just bought in a different color, and offer conversion rose from 1.8% to 18.6%. This is a before-and-after comparison, not a single split test. The brand reached it through many rounds of testing on Visually, which published the result as a case study.

## Result

**1.8% to 18.6%**

- Post-purchase offer conversion: 1.8% before, 18.6% after.
- This compares an old offer with the current one, not two versions tested at the same time.
- The discount also changed, from 33% to 40%, so the product match and the bigger discount both played a part.
- Sample size and revenue impact were not reported.

## Control

After checkout, the original offer (run through Rebuy) showed a hoodie at 33% off. It converted at 1.8%.

## Variant

After checkout, shoppers now see the same product they just bought in a different color at 40% off. For example, a buyer of a short gets 40% off that short in another color.

## Why it likely won (our reading)

- Shoppers already chose that product and size, so a new color is an easy yes with little fit risk.
- A deeper discount, 40% instead of 33%, makes the offer more tempting.
- A hoodie is a different purchase decision, while a repeat item needs almost no thought.

## Caveats

Before-and-after comparison across two tools and many iterations, not one split test, and the discount changed too. Visually published this as a case study and did not share sample size, test length or confidence level.

## How to run this test

- Hypothesis: If we offer the item just purchased in a different color as the post-purchase upsell, then more shoppers will accept it because they already know the product and their size.
- Primary metric: Post-purchase offer conversion rate
- Guardrail: Margin per order after discount
- Guardrail: Return rate on upsold items
- Guardrail: Refund or cancellation rate
- Who should test it: Stores selling basics or staples that come in several colors, like apparel, socks or underwear. It fits poorly for one-off purchases such as furniture or electronics.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/the-perfect-jean-post-purchase-same-item-new-color/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.