# Humorous product videos on product pages: +3.3% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: UGC & product video
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://143410811.hs-sites-eu1.com/branch-0
- Page: https://liftarchive.com/test/the-perfect-jean-pdp-videos-on-vs-off/

The Perfect Jean tested product pages with and without its interactive, humorous videos, and the videos lifted conversion rate by 3.3% and revenue per session by 4.5%. The denim brand ran the test on Visually, which published it as a case study. The point was to measure whether an existing video app was earning its place.

## Result

**+3.3% conversion rate**

- Conversion rate: +3.3% with videos on.
- Revenue per session: +4.5% with videos on.
- Sample size, test length and confidence were not reported.

## Control

Product pages with the interactive video app switched off, showing photos and the usual product details.

## Variant

Product pages with the brand's interactive, humorous product videos turned on.

## Why it likely won (our reading)

- Video shows fit, stretch and movement better than still photos, which matters for denim.
- The humor matches the brand's ads and social content, so the page feels familiar to visitors arriving from them.
- Interactive video may keep shoppers on the page longer and build interest before they buy.

## Caveats

This was a holdout test of an app already in use, so results reflect these specific videos. Visually published this as a case study and did not share sample size, test length or confidence level.

## How to run this test

- Hypothesis: If we turn off our product page videos for half of visitors, then we will learn whether the videos lift conversion enough to justify their cost and page weight.
- Primary metric: Revenue per session
- Guardrail: Page load time
- Guardrail: Mobile conversion rate
- Guardrail: Add-to-cart rate
- Who should test it: Any store paying for a video or other third-party app on product pages. A holdout test shows whether the app earns its place. It matters less if the app is free and has no effect on speed.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/the-perfect-jean-pdp-videos-on-vs-off/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.