# '100% Satisfaction Guarantee' returns copy: +3.4% conversion rate

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Money-back guarantee & returns, Headlines, product titles & copy
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://143410811.hs-sites-eu1.com/branch-0
- Page: https://liftarchive.com/test/the-perfect-jean-100-pct-satisfaction-guarantee-copy/

The Perfect Jean relabeled the returns section on its product pages as a '100% Satisfaction Guarantee', and conversion rate rose 3.4%. The menswear denim brand ran the test with Visually, which suggested the idea and published the result as a case study. The policy itself stayed the same: free 30-day returns and exchanges.

## Result

**+3.4% conversion rate**

- Conversion rate: +3.4% with the new guarantee wording.
- The change took minutes to set up, according to the case study.
- Sample size, test length and confidence were not reported.

## Control

Product pages had a dropdown section explaining free 30-day returns and exchanges, using the original wording. The exact original copy was not shared.

## Variant

The same section was renamed to say "100% Satisfaction Guarantee". Only the wording changed, not the policy.

## Why it likely won (our reading)

- "Guarantee" frames the policy as a promise to the shopper, while "returns" makes people think about things going wrong.
- A short, bold label is easier to notice and remember than policy details.
- Buying jeans online carries fit risk, so a clear promise may ease that worry.

## Caveats

The original wording was not shared. Visually published this as a case study and did not share sample size, test length or confidence level.

## How to run this test

- Hypothesis: If we label our returns policy as a "100% Satisfaction Guarantee" on product pages, then more shoppers will buy because the policy will read as a promise rather than fine print.
- Primary metric: Conversion rate
- Guardrail: Return rate
- Guardrail: Customer service contacts about returns
- Guardrail: Revenue per visitor
- Who should test it: Stores that already offer free or easy returns, especially in apparel and footwear where fit is a worry. Don't use the word guarantee unless your policy truly backs it up.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/the-perfect-jean-100-pct-satisfaction-guarantee-copy/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.