# Vertical six-product recommendations on product pages: +2.6% AOV

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Upsells & cross-sells, Product cards & quick add
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/the-oodie
- Page: https://liftarchive.com/test/the-oodie-pdp-vertical-mini-collection-recs/

The Oodie replaced a horizontal recommendation slider on product pages with a vertical mini-collection of six products, and average order value went up 2.6%. Visually ran this test for the loungewear brand and published it as a case study. Sample size and significance were not shared.

## Result

**+2.6% AOV**

- Average order value: +2.6% for the vertical six-product layout.
- No conversion rate or revenue per visitor figures were shared, so the effect on total revenue is unknown.
- Sample size and statistical confidence were not reported.

## Control

Product pages showed recommended products in a horizontal slider, two products at a time. Shoppers had to swipe or click to see more.

## Variant

The slider was replaced with a vertical mini-collection that showed six products at once, with no swiping needed.

## Why it likely won (our reading)

- Six products in view means shoppers see three times as many options without any effort.
- Sliders hide most of their content. Many shoppers never swipe past the first cards.
- A vertical list reads like a small collection page, which may invite browsing and adding a second item.

## Caveats

Vendor-reported result from a Visually case study. Sample size, test length and significance were not shared.

## How to run this test

- Hypothesis: If we show recommendations as a vertical list of six products instead of a two-at-a-time slider, then average order value will rise because shoppers will see more add-on options without swiping.
- Primary metric: Average order value
- Guardrail: Conversion rate
- Guardrail: Add-to-cart rate on the main product
- Guardrail: Page load time on mobile
- Who should test it: Stores with a wide catalog where shoppers often buy more than one item, such as apparel and home goods. It is less likely to help stores with a small catalog or a single hero product.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/the-oodie-pdp-vertical-mini-collection-recs/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.