# Story-style quick links on mobile: +2.8% conversion rate

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Navigation & mega menus
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/the-oodie
- Page: https://liftarchive.com/test/the-oodie-mobile-story-style-quick-links/

Adding mobile quick links styled as round, story-like images lifted The Oodie's conversion rate by 2.8%. Visually ran this test with The Oodie, a loungewear brand, and published it as a Visually case study. Before, the mobile site had no quick-link navigation.

## Result

**+2.8% conversion rate**

- Conversion rate: +2.8% with the story-style quick links.
- This is a small lift that needs a large sample to confirm.
- Sample size, duration and confidence level were not shared.

## Control

The mobile site had no quick-link navigation.

## Variant

A row of quick links appeared as circular images, styled like social media stories.

## Why it likely won (our reading)

- Round, story-like images feel familiar to mobile shoppers who use social apps.
- Quick links let shoppers jump to a category without opening the menu.
- Images may say more about each category than text links on a small screen.

## Caveats

Visually reported this result in its own marketing case study. Sample size, test length and statistical confidence were not shared. The exact page placement was not stated, and a 2.8% lift is small enough to be noise without a large sample.

## How to run this test

- Hypothesis: If we add story-style quick links to our mobile site, then conversion rate will rise because shoppers can reach key categories in one tap.
- Primary metric: Conversion rate (mobile)
- Guardrail: Bounce rate
- Guardrail: Quick-link click-through rate
- Guardrail: Revenue per visitor
- Who should test it: Stores with a young, mobile-heavy audience and a few clear categories. It will add little if your main menu is already simple to use.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/the-oodie-mobile-story-style-quick-links/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.