# TEKLED UK Shopify redesign: +5% conversion, +18% AOV (before/after)

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Layout, fonts & visual design, Themes, page builders & page speed
- Date shared: 2025
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/our-work/how-a-shopify-redesign-boosted-tekled-s-uk-ecommerce-growth
- Page: https://liftarchive.com/test/tekled-uk-shopify-redesign/

A rebuilt, faster, mobile-first Shopify theme was followed by a 5% rise in conversion rate and an 18% rise in average order value for lighting brand TEKLED's UK store. Blend Commerce ran the redesign, with SEO help from Melt Digital. These are before-and-after numbers for a full redesign, not an A/B test.

## Result

**+5% conversion, +18% AOV (before/after)**

- Conversion rate: +5% in the six weeks after launch against the six weeks before.
- Average order value: +18%.
- Reached-checkout rate: +16%.
- Year on year, conversion rose 7% and order value 38%.

## Control

The old UK Shopify site, which had UX and code limits and struggled on mobile.

## Variant

A new mobile-first Shopify theme with faster load times, revamped filtering and a clearer journey for finding lighting products.

## Why it likely won (our reading)

- Faster pages and a mobile-first layout remove friction for phone shoppers.
- Better filtering helps buyers find the right fitting in a large lighting range.
- Launch timing, seasonality and SEO work could also have moved the numbers.

## Caveats

This was a full redesign compared before and after (14 June to 29 July 2025 against the previous six weeks), not a split test. Many changes went live together.

## How to run this test

- Hypothesis: If we improve collection filtering on a large catalogue, then conversion will rise because shoppers reach the right product with fewer steps.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Page load time
- Guardrail: Organic traffic
- Who should test it: Stores with large technical catalogues on an old or slow theme. A rebuild can't be split tested easily, so test key pieces like filters first and compare like-for-like periods afterwards.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/tekled-uk-shopify-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.