# 'No credit card required' on trial sign-up: +12.5% sign-ups

- Outcome: Won
- Page type: Signup page (SaaS)
- Elements: Friction reducer, Microcopy
- Test run by: [Teamleader](https://liftarchive.com/practitioners/teamleader/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/teamleader/
- Page: https://liftarchive.com/test/teamleader-signup-no-credit-card-note/

Adding a 'No credit card required' message to Teamleader's free trial sign-up page lifted conversions by 12.5% on the Dutch site, from 48.7% to 54.8%. Teamleader, a Belgian CRM and invoicing platform for small businesses, ran the test itself, published as a VWO case study. The Belgian site improved too, from 33% to 38.6%.

## Result

**+12.5% sign-ups**

- Netherlands: sign-up conversion rose from 48.7% to 54.8%, about +12.5% relative.
- Belgium: conversion rose from 33% to 38.6%, about +17% relative.
- The same direction in two markets makes the result more believable.
- Sample size, duration and confidence were not shared.

## Control

The free trial sign-up page did not say whether a credit card was needed.

## Variant

The sign-up page added a message saying 'No credit card required', on both the Netherlands and Belgium sites.

## Why it likely won (our reading)

- Many SaaS trials ask for a card, so visitors may assume they'll be charged. Saying otherwise removes that worry.
- It answers a question right at the point of commitment, without adding any steps.
- Fewer people hesitate over a possible surprise bill, so more finish signing up.

## Caveats

Sample size, test length and statistical confidence were not shared. The 12.5% headline is the Dutch result.

## How to run this test

- Hypothesis: If we state 'No credit card required' on our trial sign-up page, then more visitors will sign up because they no longer fear being charged.
- Primary metric: Trial sign-ups per sign-up page visitor
- Guardrail: Trial-to-paid conversion
- Guardrail: Trial activation rate
- Guardrail: Spam or junk sign-ups
- Who should test it: SaaS companies whose free trial genuinely needs no card but don't say so. It doesn't apply if you require a card, and watch trial quality since easier sign-ups can bring less committed users.

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Credit: Teamleader ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/teamleader-signup-no-credit-card-note/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.