# Redesigned trial sign-up form: 34.3% to 37.5% conversion (+9.3%)

- Outcome: Won
- Page type: Signup page (SaaS)
- Elements: Form fields, Cta copy
- Test run by: [Teamleader](https://liftarchive.com/practitioners/teamleader/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/teamleader/
- Page: https://liftarchive.com/test/teamleader-signup-form-redesign/

A redesigned free trial sign-up form lifted conversion on Teamleader's Belgian site from 34.3% to 37.5%, a 9.3% relative gain. Teamleader ran the test itself, published as a VWO case study. The CTA, font size, form fields and required-field markers all changed together, so the result can't be credited to any one of them.

## Result

**34.3% to 37.5% conversion (+9.3%)**

- Sign-up conversion rose from 34.3% to 37.5%, about +9.3% relative.
- The case study doesn't give the new CTA text or which fields were changed.
- Sample size, duration and confidence were not shared.

## Control

The original free trial sign-up form on Teamleader's Belgian site.

## Variant

A new version of the form with a changed CTA, a different font size and a different number of fields. Asterisks were added to mark mandatory fields.

## Why it likely won (our reading)

- Changing the number of fields likely made the form feel quicker to fill in.
- Marking mandatory fields tells people what they can skip.
- A new CTA and font size may have made the form easier to read and act on, but their share of the lift isn't known.

## Caveats

Bundled test: several form changes shipped at once. Sample size, duration and confidence were not shared.

## How to run this test

- Hypothesis: If we simplify our trial sign-up form's fields, clarify which are required and sharpen the CTA, then more visitors will finish signing up because the form feels faster and clearer.
- Primary metric: Trial sign-up completions
- Guardrail: Trial activation rate
- Guardrail: Lead data completeness for sales
- Guardrail: Trial-to-paid conversion
- Who should test it: SaaS teams with a multi-field trial form. Test changes one at a time if you want to learn which one matters. Gains will be smaller if your form is already short.

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Credit: Teamleader ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/teamleader-signup-form-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.