# Icons next to sign-up form fields: +13.1% free trial sign-ups

- Outcome: Won
- Page type: Signup page (SaaS)
- Elements: Form fields, Icons
- Test run by: [Teamleader](https://liftarchive.com/practitioners/teamleader/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/teamleader/
- Page: https://liftarchive.com/test/teamleader-signup-form-field-icons/

Adding an icon beside each field on the free trial sign-up form lifted Teamleader's sign-up rate from 32.84% to 37.11%, a 13.1% relative gain. Teamleader, a CRM, invoicing and project planning platform for small businesses, ran the test on its main website. It was published as a VWO case study.

## Result

**+13.1% free trial sign-ups**

- Free trial sign-up conversion rate: 32.84% on control vs 37.11% on the variant.
- That is a 13.1% relative lift, or about 4.3 percentage points.
- Sample size, test length and confidence level were not shared.

## Control

The free trial sign-up form used plain input fields with no icons.

## Variant

The same form with a small icon placed next to each field. Nothing else on the page was reported as changed.

## Why it likely won (our reading)

- Icons can make each field faster to recognise, so the form feels quicker to scan.
- A more finished-looking form may signal care and lower doubt about the product.
- The baseline was already high, so visitors were motivated; small polish can tip the ones who are close.

## Caveats

The case study does not share sample size, duration or significance, and the result is vendor-published. Treat the lift as directional.

## How to run this test

- Hypothesis: If we add a recognisable icon beside each sign-up field, then more visitors will finish the form because it will feel easier and quicker to complete.
- Primary metric: Free trial sign-up completion rate
- Guardrail: Trial-to-paid conversion
- Guardrail: Form error rate
- Guardrail: Time to complete the form
- Who should test it: SaaS teams with a short trial sign-up form and enough traffic to detect a few points of change. It is unlikely to matter much if your form is already one or two fields, or if the real drop-off happens elsewhere.

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Credit: Teamleader ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/teamleader-signup-form-field-icons/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.